White Label Prediction Markets Platform
Event-based trading is one of the fastest-growing segments in financial markets. Take advantage of the opportunity and embed prediction markets into your platform.
The fastest growing category in trading
Built for platforms ready to expand.
Avoid building your own prediction markets scratch. Shift's prediction markets platform embeds event-based trading into the infrastructure you already have.
FX Brokers
Add prediction markets alongside your existing FX offering without disrupting operations or losing focus on your current client base.
Crypto Exchanges
Expand your trading platform with a differentiated product category that captures new demand around live market events.
iGaming Platforms
Add white label prediction markets alongside your sportsbook or casino offering and give clients a new way to engage.
Fintech Platforms
Launch a new revenue stream with a prediction markets platform built for speed, without taking on any in-house builds.
A new revenue stream without the rebuild
Prediction markets give your platform a new way to drive participation, increase revenue, and strengthen product differentiation. Here’s how this trading category can accelerate your growth.
Grow your user base
Prediction markets attract active traders who don’t engage with spot or derivatives. Event-based trading expands your addressable audience without cutting into existing volume.
Add a new revenue stream
Generate revenue from spreads, fees, and markups from day one. For B book operators, internalized flow creates margin without revenue sharing.
Increase platform engagement
Short-duration markets tied to real-world events give clients a reason to return more often, supporting session frequency, retention, and long-term value.
Diversify your core offering
Prediction markets reduce dependence on a single asset class. They create trading activity around outcomes, not just FX or crypto price action.
March 2026
Go live in weeks, not months.
Four steps from decision to deployment. Shift handles the complexity at every stage.
Embed Into Your Platform
Prediction markets run inside your existing app, balances, and user flows, not on a separate platform.
Control Market Exposure
Route to external liquidity or internalize risk. Configure A-book or B-book per market and user group.
Launch Under Your Brand
Apply your branding and go live with a seamless, white-label experience your users recognize.
Capture New Volume
Unlock event-driven trading activity and generate revenue from spreads and fees.
Launch with real liquidity from day one.
Most platforms rely on peer-to-peer matching — your markets are only as deep as your user base. Shift connects to real liquidity providers from launch, so users see depth and tight spreads on their very first trade.
Everything you need to scale.
Built for operators, not just traders. Every part of Shifts' white label prediction markets platform is designed around how you launch, control, and grow the business.
Full white label
Configurable market categories
Regulatory flexibility
Operator back office
Native platform integration
Regulatory flexibility
Request a demo to see the platform in action
White label prediction markets FAQs
No. Shift's prediction markets module is designed as an add-on to your existing infrastructure. It integrates via API with your current KYC, balance management, and user systems. You keep your platform and expand what it offers — no rebuild required.
Most operators go live in weeks. The timeline depends on the complexity of your existing platform and how quickly your team can complete the API integration. Shift's team supports you through every step of configuration and launch.
Shift connects to Kalshi and Polymarket as aggregated liquidity sources. You can also configure custom markets and run them independently. Markups, fee structures, and hedging models — STP or B-book — are set by the operator.
Yes. Market categories — crypto, finance, macro, sports, politics — are fully configurable at the operator level. You can filter at the adapter layer to ensure only compliant event types are displayed to your users based on your license and jurisdiction.
Operators earn revenue from spreads and trading fees, which you configure. If you run a B-book model, you internalize the flow and keep the full margin without routing to external liquidity providers. Revenue starts from day one of launch.
Yes. The platform is built with regulatory flexibility in mind. You can restrict market categories to financial events only, or define a custom scope that matches your license requirements. The platform operates off-chain by default, with on-chain activity only when using providers like Polymarket.