White label prediction markets platform
Add event-based trading inside your existing app, with real liquidity from the first trade and your users, KYC and balances staying with you.
The fastest growing category in trading.
Turn real-world events into trading volume.
Prediction markets give your platform a new way to drive participation, increase revenue and stand apart from competitors.
Grow your user base
Prediction markets attract active traders who don't trade spot or derivatives, expanding your audience without cutting into existing volume.
Add a new revenue stream
Earn from spreads, fees and markups from day one. On B-book, internalized flow creates margin without revenue sharing.
Increase platform engagement
Short-duration markets tied to real-world events give clients a reason to return more often, supporting retention and long-term value.
Diversify your core offering
Trading activity around outcomes, not only FX or crypto price action, reduces your dependence on a single asset class.
Launch with real liquidity from day one.
Peer-to-peer markets are only as deep as your user base. Shift connects to Polymarket and leading venues from launch.
- No market making to run. Shift provides the liquidity, so you never fund or operate books.
- Own the user relationship. KYC, deposits and withdrawals stay on your platform.
- Hedge or internalize, your choice. Route flow to the venues or keep the risk in-house.
Markets for every category.
Your users trade elections, sports, crypto, macro and more inside your app. You decide which categories appear, so the catalog fits your license.
| Order flow | Win rate | Broker P&L | Max drawdown |
|---|---|---|---|
| Balanced random | 50.5% | 104,084 | 5,804 |
| All higher | 49.9% | 123,467 | 6,010 |
| All lower | 50.0% | 96,782 | 11,705 |
Create your own up/down markets.
Turn the prices you already stream into short-term markets you price and profit from.
- Any price feed works. Use your own, or Shift Oracle with 1,500 FX, crypto and equity instruments.
- Back test before you go live. Check win rate, P&L and drawdown across thousands of simulated trades.
- Manage the open book. See exposure and worst case, and move sharp traders to STP in one click.
Built for platforms ready to expand.
FX brokers
Offer event trading next to FX, without disrupting operations or your current clients.
Crypto exchanges
Capture demand around live events with a differentiated product category.
iGaming platforms
Give players a new way to engage, right next to your sportsbook or casino.
Fintech platforms
Give users a new reason to open your app, without an in-house build.
Go live in weeks, not months.
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Step 01
Embed into your platform
Prediction markets run inside your existing app, balances and user flows, not on a separate platform.
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Step 02
Control market exposure
Route to external liquidity or internalize risk. Set A-book or B-book per market and user group.
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Step 03
Launch under your brand
Apply your branding and go live with a white label experience your users recognize.
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Step 04
Capture new volume
Watch event-driven volume, exposure and revenue grow from one back office.
Our clients can now trade FX, crypto, and prediction markets all in one place. Shift made it possible for us to add each new asset class quickly, without ever starting from scratch.
Everything you need to scale.
Full white label
Your brand, your domain, your look and feel. Clients never leave your ecosystem.
Operator back office
Create and settle markets, monitor trading, control fees and manage user positions from one dashboard.
Native platform integration
API-first, with real-time balance sync across your products.
Audited security
SOC 2 Type 2 with zero exceptions, so your platform and user data meet an audited standard.
Talk to our team about adding prediction markets.
Get a walkthrough of the product and a clear picture of what going live looks like for you.
White label prediction markets FAQs.
No. Shift's prediction markets module is built as an add-on to your existing infrastructure. It integrates via API with your current KYC, balance management and user systems, so you keep your platform and expand what it offers.
Most operators go live in weeks, not months. The timeline depends on the complexity of your existing platform and how quickly your team completes the API integration. Shift's team supports you through configuration and launch.
Shift aggregates liquidity from Polymarket and leading venues, so your markets have depth and tight spreads from the first trade. You don't fund or operate the books yourself, and you don't need a large user base before markets work.
Yes. You decide which event categories appear on your platform, such as crypto, finance, macro, sports or politics. Categories are filtered at the adapter layer, so only event types that fit your license and jurisdiction reach your users.
Yes. You can route flow to external liquidity (STP) or keep it on your book (B-book), configured per market and per user group.
Operators earn from spreads and trading fees, which you configure. If you run a B-book model, you internalize the flow and keep the full margin without routing to external liquidity providers. Revenue starts from the first trade.
No. Markets run off-chain by default inside your platform, so trades settle against the balances your users already hold with you. Users trade from the same account they use for everything else on your platform.