Summarize with AI:
2025: A Breakout Year for Shift Markets
2025 has been a defining year for Shift Markets, marked by major platform growth, new client launches, global expansion, and some of our most significant milestones to date. As the FX and crypto worlds moved closer together, we saw firsthand how quickly operators are embracing unified, scalable trading infrastructure. It has been a year of progress, momentum, and meaningful collaboration with the brokers, exchanges, and partners who trust us to power their growth.
From new product launches to deeper integrations, from global events to expanding teams across regions, 2025 reinforced why we do what we do, building the infrastructure that helps clients innovate, expand, and succeed in fast-moving markets.
In this Year in Review, we’re looking back at the moments that shaped the past twelve months: the platforms that went live, the upgrades that strengthened our ecosystem, and the insights that defined industry conversations. Whether you’re a client, partner, or part of the Shift community, we’re excited to share the highlights of a year that set the foundation for even bigger strides in 2026.
2025 at a Glance
2025 was one of our strongest years yet, marked by meaningful platform growth, global expansion, and rising demand for unified FX and crypto infrastructure. Here are the highlights:
- Dozens of new FX and crypto platforms launched, including TD Markets’ expansion into a full digital asset exchange powered by the Shift Platform.
- Widespread adoption of both crypto spot and derivatives, with strong demand from brokers integrating perpetual futures and multi-asset trading.
- Significant platform evolution, including improved derivatives performance, new order types, stronger KYC enforcement, enhanced security, and major back office upgrades.
- Expanded partner ecosystem, with deeper integrations across custody, liquidity, payments, and operational infrastructure to make launching an exchange faster than ever.
- Growing media visibility, including features in Forbes and Finance Magnates, along with a high-engagement webinar for FX brokers.
- Team growth across markets, including new hires in APAC, EMEA, AMER, and Africa to support rising demand and expansion.
Together, these milestones reflect a market moving toward deeper automation, unified infrastructure, and faster go-to-market execution, and Shift clients are leading that shift.
Client Spotlight: TD Markets
In 2025, TD Markets joined a growing group of brokers launching crypto trading products with the Shift Platform. TD expanded from a traditional FX brokerage into a full digital asset platform, launching crypto spot and derivatives trading alongside the ZARC stablecoin. The launch demonstrated how a unified infrastructure can help brokers move quickly while maintaining operational and regulatory discipline.
By leveraging Shift Markets’ turnkey technology stack, spanning trading, liquidity, payments, and back-office operations, TD Markets brought new trading and payment use cases to market across South Africa.
Shift Platform Upgrades & Evolution
In 2025, the Shift Platform continued to evolve with a clear focus on derivatives performance, platform stability, and operational resilience, driven by the needs of regulated brokers and exchanges operating at scale.
Key platform upgrades delivered this year included:
- Better trading & user experience: New order types like Post-Only, expanded language support, smoother authentication flows, and a refined mobile experience for global user bases.
- Optimized crypto derivatives performance: Ongoing enhancements to Shift’s derivatives infrastructure, supporting reliable perpetual futures trading at scale.
- Stronger security & compliance foundations: Expanded KYC enforcement, improved two-factor authentication controls, and more granular compliance tooling to support regulated operations at scale.
- Back office operational improvements: Faster back-office workflows, clearer earnings visibility, improved reporting, and higher CryptoPay reliability during peak volumes.
Together, these releases and improvements reinforced Shift’s commitment to delivering enterprise-grade infrastructure that is secure, compliant, and built for growth.
Strengthening Our Ecosystem With New Integrations
2025 was a year of expansion across the Shift Markets partner network. Each integration added new capabilities for operators and made our trading stack more complete and “plug-and-play” ready. Together, these connections are removing one of the biggest barriers to launching an exchange: stitching together multiple vendors. It is now possible for clients to keep their existing systems, plug into the Shift Platform, and activate a full exchange in weeks.
See the full list of integrations →
Connecting at Events Around the World
The past 12 months took our team around the world to major events like TOKEN2049, Forex Expo, Consensus, iFX, and more. We met with brokers, exchange operators, partners, and clients who are shaping the next era of trading. Across every event, we kept hearing the same message: exchanges and brokers want secure infrastructure, clean onboarding, and crypto and derivatives they can activate quickly.
We’re grateful to every client, partner, and attendee who joined us at our meetups, breakfasts, and happy hours throughout the year. And if we didn’t cross paths in 2025, we look forward to seeing you at one of our events in 2026.
Shift Markets in the Media: Webinars, Features, and Collaborations
The past year brought major visibility for Shift Markets across industry media and partner events. Our joint Shift Markets × Finance Magnates webinar drew strong engagement as we explored the rising demand for derivatives and the move toward unified trading infrastructure.
We were also featured in Forbes, spotlighting the future of crypto security in a year when more than $3B was stolen across the industry. The coverage underscored why modern exchanges need proactive, automated security and how Shift Markets helps operators launch platforms built for today’s risk environment.
Our CEO, Ian McAfee, shared his perspective with Finance Magnates on why native crypto deposits have become critical for retail brokers, a topic that has shaped much of the industry conversation in 2025.
Best Resources of 2025
The Hidden Arms Race: Why Major Crypto Firms Are Acquiring Brokerages
This article examines the accelerating wave of acquisitions where major crypto firms are buying licensed FX and CFD brokerages to fast-track regulatory access, margin trading, and derivatives expansion.
Unlocking New Revenue: Why FX Brokers Are Turning to Crypto Deposits
This eBook breaks down why leading brokers are enabling clients to fund their accounts with crypto and how it helps them stay competitive.
Tips for Launching a Crypto Exchange in 30 Days
Launching a crypto exchange no longer requires years of engineering. In this article, Shift Markets’ Sales Lead Alexander Mitchell explains how operators can go live in just 30 days.
Looking Ahead to 2026
We are closing the year proud of the infrastructure we’ve shipped, the clients we’ve supported, and the products we’ve scaled. None of this progress would be possible without the continued trust and partnership of our clients, partners, and community.
Our team has also been growing, including new hires in Singapore, South Africa, the Philippines, and more, with additional hires planned as we move into 2026. This global expansion reflects our commitment to serving clients wherever they operate and strengthening our capabilities across every market. 2026 is shaping up to be an exciting year, bringing continued evolution and expansion across our platform and partner network worldwide. Thank you for being part of this journey and for supporting Shift Markets as we build the future of trading infrastructure together.
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