Major Pitfalls to Avoid When Launching an Exchange in 2025

Launching a crypto exchange is a delicate endeavor. Exchange launches are more than simply flipping the switch on software – it’s about timing, regulation, liquidity, and trust. Without a thoughtful approach, even well-funded platforms can fail to gain traction.

After over a decade in the industry and 175+ exchange launches, we’ve seen firsthand what causes projects to stall – and what gives them staying power. This piece highlights some of the most common pitfalls we’ve encountered, drawn from real-world experience helping platforms launch and grow across global markets.

Because when it comes to launching an exchange, success isn’t so much about luck as it is about preparation.

What High-Performing Exchanges Get Right

Before launching your crypto exchange, it’s good practice to identify possible mistakes that most commonly derail new platforms. These issues often stem from moving too fast, underestimating complexity, or overlooking critical infrastructure and compliance needs. By understanding these pitfalls in advance, you can establish the most important pillars that will separate your exchange:

1. Liquidity from Day One

Empty books drive traders away. Without reliable market makers or liquidity integrations, spreads widen and execution suffers. Ensure you have committed providers and routing in place before going live.

2. Compliance Built Into the Roadmap

Launching without clear licensing and compliance protocols is a fast track to shutdown. Every market has unique KYC, AML, and custody rules. Build compliance into your roadmap early to avoid legal setbacks.

3. UX That Feels Instant and Reliable

A clunky interface will drive users away, even if the backend is solid. Traders expect speed, clarity, and consistency across devices. Keep it simple, intuitive, and responsive from day one.

4. Infrastructure That Can Scale

Surges in traffic and volume will expose any flaws in your system. Without scalable, modular architecture, outages are inevitable. Build for load from the start to avoid downtime and lost trust.

5. Launch Strategy That Activates Users

A silent launch with no user incentives, marketing, or referral programs leads to flat growth. Exchanges that succeed in 2025 will treat go-to-market as a core function, not an afterthought.

Shift Markets: Launch with Confidence

If you’re launching an exchange this year, you’re entering a smarter, more competitive landscape. But that’s not a reason to hesitate, it’s a reason to plan with purpose. Avoiding these five major pitfalls can help operators build trust, scale efficiently, and attract long-term traders.

Shift Markets provides the infrastructure, compliance support, and liquidity integrations to launch and grow crypto exchanges worldwide. Whether you’re entering a niche market or targeting global users, our technology helps you launch with confidence. If you’re ready to launch your crypto exchange? Learn how to launch an exchange in 30 days and  connect with our team to get started.