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The Hidden Arms Race: Why Major Crypto Firms Are Acquiring Brokerages
Over the last year, crypto exchanges and fintech giants have quietly launched a land grab for licensed brokerages across key regulatory jurisdictions. While headlines highlight crypto adoption by banks or expanding retail volumes, a less publicized but more tactical movement is underway: the strategic acquisition of FX and CFD brokerages by major crypto players.
This isn’t a headline trend. It’s a takeover. And if you’re an FX broker still sitting on the sidelines, the message is clear: either offer crypto, or risk losing your clients to someone who does.
Why Crypto Firms Are Buying Brokerages
From Shift Markets’ view, these acquisitions aren’t just about licenses or client books. Crypto firms are buying regulatory access, trading permissions, and infrastructure in one move. A MiFID license unlocks the EU. An FX-ready book adds margin volume. What normally takes years is now a fast-track to expansion.
The value is compounding. One deal opens new markets, adds leverage-ready users, and consolidates spot, margin, and derivatives under one system. For FX and CFD brokers, this is no longer a side trend. Crypto firms are entering the space with capital and intent. If you don’t offer crypto, someone else will.
2025: The Year of Brokerage Acquisitions
This isn’t theoretical. The biggest names in crypto are making real moves—and they’re spending billions to do it. In March 2025, Kraken acquired NinjaTrader for $1.5 billion, gaining instant access to a CFTC-regulated futures and FX platform with over 2 million retail traders. Just two months later, Crypto.com purchased LegacyFX, a CySEC-regulated firm, securing a MiFID license that enables the company to offer CFDs and FX products across the EU starting in Q3.
Meanwhile, Coinbase announced its $2.9 billion acquisition of Deribit, positioning itself as a dominant force in global crypto options and derivatives trading. These aren’t isolated bets. They’re deliberate steps toward building full-spectrum brokerages that combine spot, margin, and derivatives under one roof, supported by regulatory licenses and institutional-grade infrastructure.
Who’s Buying What: Major Deals (2023–2025)
Here are some of the most impactful acquisitions and partnerships to date:
From Coinbase to Crypto.com, top crypto firms are rapidly acquiring licensed brokerages to fast-track their entry new markets worldwide.
These are not isolated events. They represent a coordinated push by crypto giants to secure brokerage pipelines, compliance infrastructure, and a new base of margin and derivatives traders. Each deal unlocks immediate access to regulated markets, active trading flow, and institutional credibility. The strategy is clear: combine crypto and traditional trading under one platform, accelerate multi-asset expansion, and compete directly with legacy brokers still constrained by slower tech stacks and fragmented licensing.
Timeline of Expansion: How Crypto Firms Are Assembling Brokerage Power
The acquisition spree didn’t happen all at once. It accelerated. What began in 2023 as early infrastructure plays turned into a full-scale push into regulated brokerage territory. Each year built on the last—turning crypto firms into multi-asset trading powerhouses.
2023: The Trend Begins
The first wave of acquisitions centered on infrastructure and positioning. Crypto firms began securing regulated entry points into traditional finance, focusing on analytics, asset management, and licensing footholds. These early moves laid the groundwork for broader expansion.
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CoinShares acquired Napoleon AM (France) for ~€14M to expand into MFID-approved asset management and derivatives.
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Coinbase acquired Skew (UK) for ~$100M, gaining institutional analytics and regulatory presence.
2024: Deal Volume Picks Up
Regulatory clarity improved and M&A activity ramped up. Acquisitions focused on FX/CFD integration, custody infrastructure, and multi-jurisdictional licensing, setting the stage for broader product rollout.
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Crypto.com acquired Charterprime (Mauritius) to add FX, CFD, and securities licensing.
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eToro integrated DeltaFX (EU/Israel) to grow CFD/FX volume ahead of IPO.
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Bitpanda acquired Trustology (UK) to strengthen custody and MiFID2 partnerships.
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Binance formed global broker connections via Capital Connect to expand crypto access via FX/CFD brokers.
2025: Full-Scale Convergence
In 2025, the trend matured into a race for brokerage dominance. Major crypto players are finalizing large-scale acquisitions to consolidate trading flows and expand into regulated margin and derivatives markets.
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Kraken acquired NinjaTrader (USA) for ~$1.5B, securing access to CFTC-regulated retail FX and futures.
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Crypto.com acquired A.N. Allnew Investments (LegacyFX) (Cyprus) for MiFID FX/CFD licensing.
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Coinbase agreed to acquire BUX Europe Ltd. (Cyprus) for EU CFD/derivatives expansion (closing early 2025).
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Bybit pursued global brokerage licenses via M&A and white-label partnerships to enter regulated derivatives.
What This Means for FX and CFD Brokers
Many brokers remain hesitant to offer crypto due to perceived risk, limited in-house expertise, or regulatory ambiguity. But inaction is no longer a neutral position. It exposes your client base to direct competition.Crypto-native firms are entering the FX and CFD space with speed and precision. They are not just adding Bitcoin, they are replicating your trading model, offering margin, leverage, and derivatives alongside crypto spot markets. This is not parallel innovation. It is active market cannibalism.If you do not integrate crypto functionality, your clients will move to platforms that do. And when they leave, they will not just transfer crypto balances. They will shift their entire trading activity. Every day you delay makes it harder to reclaim that lost volume.
A Message for FX Brokers: Act Now
Your brokerage is being targeted by some of the fastest-scaling firms in financial services. Whether you operate under CySEC, FCA, CFTC, or another license, the threat is real and growing.
Shift Markets helps brokers integrate crypto in weeks, not years. From infrastructure and compliance to liquidity and derivatives, we provide everything needed to activate crypto trading for your existing clients
Ready to protect your flow and grow your offering? Connect with our team and we’ll help you future-proof your brokerage before someone else takes your flow.
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